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Modern companies should therefore measure customer satisfaction because the results lead to long-term business success. Read here what constitutes a successful customer satisfaction analysis and why negative evaluations in particular bring so much benefit. ... continue reading
Times are changing. Or is it you? Whereas consumers had to rely on reviews from magazines or advice from specialist retailers for what felt like an eternity ago, today they have a wealth of knowledge in their pockets. With the help of our best friend – the smartphone – we are able to compare product... continue reading
Does anyone remember what quality management comprised in the old days, when the world was still largely analog? Digitalization – for some the buzzword of the year, for others the worst word of the year. But one thing is certain: Digitalization has become indispensable today, including, or perhaps... continue reading
We all know it from our private lives: Finally the order is here, for which we waited long and with anticipation. However, the annoyance is all the greater when you realize that the goods do not arrive in the promised quality. And it becomes even more annoying when you have to reckon with high costs... continue reading
